Silver films.
Silver Films were formed in 1996 by Producer Janey de Nordwall with commercial director Richard Oliver joining in 2006. Silver films have produced BAFTA award winning content and have had numerous TV commercial features across the world.
Due to the success of About A Girl- Nordwall shared a win with director Brian Percival for Best Short at The BAFTA's in 2002. She also nabbed first prize in Turner Classic Movies short film award.
In 2000, Nordwall pitched her business idea to business angels. They backed her idea and she began producing to build the reputation of Silver Films and saw this business venture as route into learning how to make films herself. In 2001, She solely chose to focus her business on film production.
Nordwall was eager to find a script she was passionate about and be able to take it forward. After research and investigating she came across the script- About A Girl written by Julie Rutterford. Nordwall states 'Everyone in the industry told me, you do not want to make that, it'll do you no good... you ought to be making a comedy'. She was forced to question 'would this be a viable decision for the company', however she strongly believed in the project, followed her instinct and pursued.
The success of About A Girl cemented Nordwall into the industry as a fearless and innovative producer, gaining her recognition and credibility.
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| About A Girl Awards |
“this film is strong and meaningful, from the age of 13 I also had ambition and dreams to prove to people that I could do it.. my parents are exactly the same, push you to one side with a bag of chips and a can of coke. It’s [sic] hard when you cant [sic] talk to someone”.
EMMA ROSE (POSTED DECEMBER 2008) posted on BBC FILM NETWORK.
By 2002, Silver Films strengthen and within it first year it had been funded £100,000. This including £35,000 it costed for About A Girl, Short film Jump which costed £55,000 plus her office move from Manchester to London. Sponsorship and product placement came from contractors in the gaming industry. 3DO- a company Nordwall used to work for. 3DO were aware of their gamer's lifestyles and from marketing prospective wanted to sponsor area in which their clients would also enjoy. The sponsorship involved 3DO logo on Jump T- shirts and financing their premier.
Did you always want your own company?I realised early on that I wasn't good at working for someone else and I was quite opinionated - I like to have my opinions (laughs). I found it quite difficult working for other people and also that there were quite a few people I didn't like working for - I wanted a choice of whether or not to work for them and working freelance gave me that choice.
- Interview with Janey de Nordwall.
Janey de Nordwall and Richard Oliver first business collaboration came in 2008, with short film, Gardens with Red Roses. Oliver directed and co- produced the film which was a supported by AGE CONCERN. The short is begin used proactively by ACTION on ELDER ABUSE to raise awareness.
Dominic and Debbie are hopelessly in love. They live with Grandad
but dream of getting a place of their own. Set amidst New Labour’s
1997 election landslide, this is a film about love, aspiration and morality
in post Thatcher Britain.
but dream of getting a place of their own. Set amidst New Labour’s
1997 election landslide, this is a film about love, aspiration and morality
in post Thatcher Britain.
Can they find a way out?
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| Garden With Roses- Awards |
Silver films puts their success down to five key factors:
1. Catalyst- they make things happen.
2. Conduit- we make connections
3. Malleable- We're surprisingly flexible
4. Craftsmanship- We are good at what we do
5. Polished- apples look better when they're polished.
Silver films TV commercial clientele range from car manufacture Toyota to gaming company, 3DO.
Silver films latest project, was just being commissioned by Lexus Europe to produce a series of short films showcasing the full Lexus range for initial distribution of Lexus website. The series of shorts will be shot in Barcelona.
Oliver commented on the commissioning:
“In each film the vehicle will be the star and our objective is to really help the consumer to get to know the personality of each car. Lexus is an aspirational brand and this is reflected in the high production values of the films. They will also feature a specially commissioned, cutting edge soundtrack which will combine the sounds of the vehicles themselves – the soft closing of the door, the purring of the engine, the opening of a window – along with digitally stylised sounds from nature”.
Bibliography
1. http://www.silverfilms.co.uk/
2. http://www.how-do.co.uk/north-west-media-news/north-west-broadcasting/silver-films-to-produce-series-of-shorts-for-lexus-europe-200801211706/
3. . http://books.google.com/books?id=z4yWr9LzBeAC&pg=PA154&lpg=PA154&dq=Janey+de+Nordwall&source=bl&ots=6C2gA72Dnf&sig=2xj0Pshz_oakPn7I0z21yS3p76Q&hl=en&ei=GaGoTNnVIpCTjAfh8qHFDA&sa=X&oi=book_result&ct=result&resnum=6&ved=0CDMQ6AEwBQ#v=onepage&q=Janey%20de%20Nordwall&f=false
4. http://www.silverfilms.co.uk/movies/short-films/about-a-girl
5. http://www.netribution.co.uk/features/interviews/2001/janey_de_nordwall/2.html
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